Nicole Bailey Designs is a full-service interior design firm specializing in high-end renovations, new builds, and fully managed furnishings for residential clients across Pennsylvania and the Jersey Shore.
We are known for our structured, principal-led approach to complex projects. From early planning through final installation, our team provides clear direction, disciplined decision-making, and hands-on oversight at every phase of the design and construction process.
Our work is rooted in thoughtful architecture, refined interiors, and strategic investment guidance. We collaborate closely with a vetted network of builders, trades, and vendors to ensure projects move forward efficiently, risks are managed proactively, and details are resolved with precision.
Clients work with Nicole Bailey Designs not only for the quality of the finished home, but for leadership throughout the process. We take responsibility for scope, sequencing, and execution, allowing our clients to move forward with confidence and clarity.
Nicole Bailey
Founder & Principal Designer
Nicole Bailey is the founder and principal designer of Nicole Bailey Designs, where she leads the creative direction, project strategy, and design standards for the firm.
With a background in consulting and extensive experience managing high-value residential projects, Nicole brings a disciplined, analytical approach to interior design. She is known for her ability to guide clients through complex renovation and new-build decisions with clarity, balancing aesthetic vision with budget awareness, construction realities, and long-term livability.
As principal designer, Nicole oversees all major design decisions and works closely with senior designers, builders, and trade partners to ensure consistency, accountability, and execution at the highest level. Her role is both creative and directive, setting the vision while maintaining control over process, scope, and outcome.
Nicole has built her firm on the belief that luxury should feel intentional, not excessive, and that strong leadership is essential to delivering projects that are both beautiful and well run. Under her direction, Nicole Bailey Designs serves a growing portfolio of clients seeking a structured, full-service design experience grounded in trust, expertise, and results.
Nicole lives between Chester County, Pennsylvania and Sea Isle City, New Jersey, and remains actively involved in the leadership and growth of the firm.
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Karly Grant
Lead Designer/Brand Manager — PA Studio
Karly received her Interior Design Certificate from the New York School of Interior Design and brings a refined eye to every project she touches. With a strong background in residential design, she excels at translating her clients' visions into stunning, livable spaces that feel both elevated and personal. Her designs demonstrate a deep understanding of how to effectively layer textures, colors, and layouts to create warmth and character without compromising practicality. She prioritizes open communication and active listening to truly understand her clients’ lifestyles, goals, and needs. Karly approaches each project with a genuine passion for helping people feel more at home in their homes.
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Megan Diehl
Lead Designer — PA Studio
Megan graduated from Syracuse University in 2018 with a bachelor’s degree in Environmental and Interior Design. Over the past six years, she has gained experience working with various design firms, bringing her passion and commitment to every project. Megan is inspired by vibrant colors, creative combinations of patterns and prints, and appreciates a blend of old and new. The most rewarding part of her work is witnessing the joy from happy clients by helping provide them with a beautiful, comforting house that they are proud to call home.
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Shawn Wakeley
Lead Designer — PA Studio
Shawn received her Interior Design Certificate from Moore College of Art & Design. She has a strong passion for creating beautiful spaces that are lived in and loved by her clients. Shawn is very detail oriented and an organized individual, with a deep understanding of design principles, ensuring that each project is executed seamlessly from concept to completion. Shawn is inspired by English design, she loves pattern play and color. She is always striving to provide open communication and exceptional customer service, allowing her clients to really enjoy the entire design experience.
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Abigail Wise
Interior Designer — PA Studio
Abigail holds a B.F.A. in Interior Design from the Fashion Institute of Technology and brings over a decade of experience guiding clients through every phase of a project, from initial concept to final installation. She pairs creative vision with disciplined project management, ensuring that each space is not only thoughtfully imagined but also expertly executed.
Influenced by the Bauhaus philosophy of uniting art, craft, and technology, Abigail approaches design with a “form follows function” mindset—with the caveat that not everything must be functional. She values beauty, emotion, and moments of discovery as essential layers within a well-composed interior. Abigail earnestly believes that strong, collaborative partnerships with contractors and clients are key to beautiful, meaningful and functional results. Detail-driven and solutions-oriented, she creates spaces that are intentional, refined, and enduring.
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Erika Poluch
Procurement Manager — PA Studio
Erika brings a diverse background to our studio, having worked in Sales Operations, Field Marketing, Customer Service, and Design Consultation within the Manufacturing and Distribution Sectors. Her true passion and excitement for the interior design business began when she managed a showroom for a leading manufacturer of quartz countertops. One common thread throughout her career has been a desire to collaborate and work with others to achieve team goals.
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Bob Bailey
Business Manager
Bob Bailey is the engine behind our day-to-day operations. With a natural talent for numbers and systems, he manages everything from IT to invoicing, ensuring our firm runs smoothly and efficiently behind the scenes. Known affectionately around the studio as “Admin” (fittingly, his actual email handle), Bob keeps us organized, balanced, and on track—so the creative magic can flow.
Sara Mass
Design Director — NJ Studio
Sara brings over 20 years of design experience to Nicole Bailey Designs. Her award-winning work has been featured in magazines and on house tours. She is thrilled to lead a dream team of design build professionals at the Jersey Shore, who bring a wide array of diverse talents.
After spending her early career in real estate and finance, in Boston and New York City, she made a decision to move out of the city and pursue her lifelong passion for interior design. While attending the Art Institute of Pittsburgh, she began a position at a prestigious Cape May County design firm, where she was mentored by the best in the business. In the ensuing years, Sara has developed a strong construction knowledge base and deeply rooted connections in the custom home building industry.
As Design Director for Nicole Bailey Designs, she is happy to be a part of a studio that aligns with her design philosophy, a client's home should reflect their personal lifestyle and taste. Good design is unique and custom to each home. Balancing her right and left brain, Sara feels strongly that homes should be aesthetically beautiful but also practical, particularly a beach home, where no one wants to be stressed by a high-maintenance interior.
Sara is a founding board member of Partners in Design & Construction, a South Jersey-based professional organization that builds community amongst designers, contractors, architects, showroom representatives and realtors.
When not sorting through textiles or dreaming up bunk bed designs, she is spending time with her husband, AJ, probably competing in some sort of trivia competition or volunteering to support the arts in school. Her true pride and joy is her son, Xander, who attends Syracuse University.
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Stefanie Sellers
Lead Designer — NJ Studio
Stefanie grew up in Bucks County, PA, spending summers at the Jersey Shore. After graduating from high school, she decided to travel abroad and ended up living in Norway for six years. While there, she discovered a love for architecture and design, ultimately receiving a Bachelor of Science in Interior Architecture & Furniture Design from the University of Bergen. Upon returning to the States, she pursued a Master's Degree in Interior Architecture from Jefferson University in Philadelphia.
In her current role as Lead Designer, Stefanie works on a broad range of projects, including renovations and new construction, in both residential and commercial spaces. She strives to create "the perfect space" for all of her clients, suited to their needs and personalities and fostering their well-being. Her favorite part of the design process is working out the fine details, such as trim, cabinetry and lighting. She also enjoys mentoring newer designers and helping to set design standards for the studio.
Outside of the job, Stefanie loves to paint, travel, learn new languages and spend time with her family.
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Chloë Fitzgerald
Associate Designer — NJ Studio
Chloë is an Associate Designer originally from the coastal village of Southport, England, with a BA in Design from the University of Leeds. She began her career in London, working in homeware buying and product design before relocating to the United States with Anthropologie to lead their lighting department. During her time there, she expanded her work across multiple categories, developing furniture and home décor, whilst she traveled the world seeking new materials and techniques to create unique products.
In 2025, Chloë shifted into interior design to follow her passion for creating spaces that feel personal, welcoming, and beautifully lived‑in. She brings a strong foundation in product design and a keen eye for detail to every project, she is energized by the opportunity to learn from and collaborate with her team.
Outside of work, Chloë loves to travel and returns to England at least once a year to reconnect with family and enjoy the charm of countryside pubs.
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Jennifer Mount
Procurement Manager — NJ Studio
Jennifer took a unique path to Procurement Manager. She started her career in Nuclear Medicine as a Technologist after receiving her BS in Nuclear Medicine Technology at the University of Vermont. Upon moving to South Jersey in 2010, she started her second career in banking, learning more customer service and leadership skills. Sara and Jennifer met at a school function and Sara immediately knew she needed Jennifer on her team. If she could handle that chaos, she would quickly understand how well suited she was for a third career running the daily operations of a design studio.
On a daily basis, Jennifer is the heartbeat of the Jersey Shore studio. She handles vendor relations, oversees client billing and payments, orders all of the product, tracks each and every purchase, as well as any customer service issues that may arise. Every client gets the benefit of knowing her as she is deeply involved in making sure each project gets from inside your designer's head and into your home. Jennifer is what makes the studio a well oiled machine.
When she’s not tracking your orders, she's spending time with her husband Cameron and daughters Genevieve and Adrianna.