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Design Handled From Start To Finish

We work with busy homeowners who want a beautiful, highly functional home, without taking on a second full-time job. Our role is to simplify the process, protect your investment, and bring your home together in a way that feels effortless on your end.

  • We take it off your plate
    We manage the details, the decisions, and the day to day coordination so you don’t have to.

  • A fully guided process from start to finish
    From initial concept through final installation, every phase is handled with structure, clarity, and intention.

  • Two studios. One seamless experience
    With locations in Pennsylvania and the New Jersey Shore, we meet you where it’s most convenient and bring the design process directly to you.

  • A trusted team behind every project
    Our designers, project managers, and long standing trade partners work together to ensure your home is executed properly, not just designed well.

  • Access you won’t find on your own
    We source directly from manufacturers and vetted vendors, many of which we’ve tested in person in our studios.

  • Designed for real life, not just photos
    Every decision is made with livability, durability, and longevity in mind, so your home not only looks beautiful, but works for how you actually live.

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Nicole Bailey

Founder & Creative Director

Nicole Bailey is the founder and creative director of Nicole Bailey Designs, where she leads the vision and direction of the firm across projects in Pennsylvania and the Jersey Shore.

Nicole is known for guiding projects at a high level, shaping the overall vision, pressure testing decisions, and ensuring each home reflects the people living in it, not a trend or expectation.

Her approach is grounded in both experience and real life. As a mother and designer, she evaluates every material and finish through a practical lens (no white sofas!), considering how it will live, wear, and function over time, not just how it looks on install day.

That perspective is continually shaped by her time abroad. For years, Nicole has spent weeks each summer traveling through Europe with her family, studying the kind of timeless beauty that comes from homes that are lived in, layered over time, and built to last, an influence that informs her focus on restraint, livability, and longevity.

She is deeply involved at key moments, guiding major decisions, maintaining relationships with clients, trusted builders and vendors, and ensuring each project is executed to the firm’s standards.

Nicole leads two teams across two locations and remains closely involved in shaping both the client experience and the long-term vision of the firm.

On a personal note, Nicole grew up spending summers at the Jersey Shore with her extended family, a tradition that shaped so much of what home means to her. This year, she made that dream her own with the purchase of her beach home, now the Shoreline Show House, and her three teenagers and husband could not be more excited for their first full summer there! When she is not on site visits or meeting with clients, you will likely find her playing tennis, pickleball, or ping pong, anything with a paddle, or out walking her labradoodle, Dunkin.

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MEGAN DIEHL

  • Megan graduated from Syracuse University in 2018 with a bachelor’s degree in Environmental and Interior Design. Over the past six years, she has gained experience working with various design firms, bringing her passion and commitment to every project. Megan is inspired by vibrant colors, creative combinations of patterns and prints, and appreciates a blend of old and new. The most rewarding part of her work is witnessing the joy from happy clients by helping provide them with a beautiful, comforting house that they are proud to call home.

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SHAWN WAKELEY

  • Shawn received her Interior Design Certificate from Moore College of Art & Design. She has a strong passion for creating beautiful spaces that are lived in and loved by her clients. Shawn is very detail oriented and an organized individual, with a deep understanding of design principles, ensuring that each project is executed seamlessly from concept to completion. Shawn is inspired by English design, she loves pattern play and color. She is always striving to provide open communication and exceptional customer service, allowing her clients to really enjoy the entire design experience.

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ABIGAIL WISE

  • Abigail holds a B.F.A. in Interior Design from the Fashion Institute of Technology and brings over a decade of experience guiding clients through every phase of a project, from initial concept to final installation. She pairs creative vision with disciplined project management, ensuring that each space is not only thoughtfully imagined but also expertly executed.

    Influenced by the Bauhaus philosophy of uniting art, craft, and technology, Abigail approaches design with a “form follows function” mindset—with the caveat that not everything must be functional. She values beauty, emotion, and moments of discovery as essential layers within a well-composed interior. Abigail earnestly believes that strong, collaborative partnerships with contractors and clients are key to beautiful, meaningful and functional results. Detail-driven and solutions-oriented, she creates spaces that are intentional, refined, and enduring.

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JENNIFER MOUNT

  • Jennifer took a unique path to Procurement Manager.  She started her career in Nuclear Medicine as a Technologist after receiving her BS in Nuclear Medicine Technology at the University of Vermont. Upon moving to South Jersey in 2010, she started her second career in banking, learning more customer service and leadership skills.  Sara and Jennifer met at a school function and Sara immediately knew she needed Jennifer on her team. If she could handle that chaos, she would quickly understand how well suited she was for a third career running the daily operations of a design studio.

    On a daily basis, Jennifer is the heartbeat of the Jersey Shore studio.  She handles vendor relations, oversees client billing and payments, orders all of the product, tracks each and every purchase, as well as any customer service issues that may arise.  Every client gets the benefit of knowing her as she is deeply involved in making sure each project gets from inside your designer's head and into your home. Jennifer is what makes the studio a well oiled machine.

    When she’s not tracking your orders, she's spending time with her husband Cameron and daughters Genevieve and Adrianna.

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BOB BAILEY

  • Bob Bailey is the engine behind our day-to-day operations. With a natural talent for numbers and systems, he manages everything from IT to invoicing, ensuring our firm runs smoothly and efficiently behind the scenes. Known affectionately around the studio as “Admin” (fittingly, his actual email handle), Bob keeps us organized, balanced, and on track—so the creative magic can flow.

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Sara Mass

Design Director — NJ Studio

Sara brings over 20 years of design experience to Nicole Bailey Designs. Her award-winning work has been featured in magazines and on house tours. She is thrilled to lead a dream team of design build professionals at the Jersey Shore, who bring a wide array of diverse talents.

After spending her early career in real estate and finance, in Boston and New York City, she made a decision to move out of the city and pursue her lifelong passion for interior design. While attending the Art Institute of Pittsburgh, she began a position at a prestigious Cape May County design firm, where she was mentored by the best in the business.  In the ensuing years, Sara has developed a strong construction knowledge base and deeply rooted connections in the custom home building industry.

As Design Director for Nicole Bailey Designs, she is happy to be a part of a studio that aligns with her design philosophy, a client's home should reflect their personal lifestyle and taste.  Good design is unique and custom to each home.  Balancing her right and left brain, Sara feels strongly that homes should be aesthetically beautiful but also practical, particularly a beach home, where no one wants to be stressed by a high-maintenance interior.

Sara is a founding board member of Partners in Design & Construction, a South Jersey-based professional organization that builds community amongst designers, contractors, architects, showroom representatives and realtors.

When not sorting through textiles or dreaming up bunk bed designs, she is spending time with her husband, AJ, probably competing in some sort of trivia competition or volunteering to support the arts in school. Her true pride and joy is her son, Xander, who attends Syracuse University.

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STEFANIE SELLERS

  • Stefanie grew up in Bucks County, PA, spending summers at the Jersey Shore. After graduating from high school, she decided to travel abroad and ended up living in Norway for six years. While there, she discovered a love for architecture and design, ultimately receiving a Bachelor of Science in Interior Architecture & Furniture Design from the University of Bergen. Upon returning to the States, she pursued a Master's Degree in Interior Architecture from Jefferson University in Philadelphia.

    In her current role as Lead Designer, Stefanie works on a broad range of projects, including renovations and new construction, in both residential and commercial spaces. She strives to create "the perfect space" for all of her clients, suited to their needs and personalities and fostering their well-being. Her favorite part of the design process is working out the fine details, such as trim, cabinetry and lighting. She also enjoys mentoring newer designers and helping to set design standards for the studio.

    Outside of the job, Stefanie loves to paint, travel, learn new languages and spend time with her family.

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CHLOE FITZGERALD

  • Chloë is an Associate Designer originally from the coastal village of Southport, England, with a BA in Design from the University of Leeds. She began her career in London, working in homeware buying and product design before relocating to the United States with Anthropologie to lead their lighting department. During her time there, she expanded her work across multiple categories, developing furniture and home décor, whilst she traveled the world seeking new materials and techniques to create unique products.

    In 2025, Chloë shifted into interior design to follow her passion for creating spaces that feel personal, welcoming, and beautifully lived‑in. She brings a strong foundation in product design and a keen eye for detail to every project, she is energized by the opportunity to learn from and collaborate with her team.

    Outside of work, Chloë loves to travel and returns to England at least once a year to reconnect with family and enjoy the charm of countryside pubs. 

A woman smiling with shoulder-length light brown hair, wearing a maroon blazer over a white blouse with black polka dots, standing in front of a textured cream-colored wallpaper with leaf patterns.

JENNIFER MOUNT

  • Jennifer took a unique path to Procurement Manager.  She started her career in Nuclear Medicine as a Technologist after receiving her BS in Nuclear Medicine Technology at the University of Vermont. Upon moving to South Jersey in 2010, she started her second career in banking, learning more customer service and leadership skills.  Sara and Jennifer met at a school function and Sara immediately knew she needed Jennifer on her team. If she could handle that chaos, she would quickly understand how well suited she was for a third career running the daily operations of a design studio.

    On a daily basis, Jennifer is the heartbeat of the Jersey Shore studio.  She handles vendor relations, oversees client billing and payments, orders all of the product, tracks each and every purchase, as well as any customer service issues that may arise.  Every client gets the benefit of knowing her as she is deeply involved in making sure each project gets from inside your designer's head and into your home. Jennifer is what makes the studio a well oiled machine.

    When she’s not tracking your orders, she's spending time with her husband Cameron and daughters Genevieve and Adrianna.